Turning Admitted Student Signals into Enrollment Action with Salesforce

Double deposits have doubled in two years, from 5% to 10%. Fifteen percent of admitted students now wait as close to the deadline as they possibly can, up from 11% in a single year. And 6% enrolled nowhere at all this fall - twice last year’s rate. The gap between a deposit and a student sitting in a seat has never been wider.

But Human Capital Education’s 2026–27 Admitted Student Review shows something more useful than the melt problem. Students are telling institutions exactly what they need. They’re waiting on an aid offer. They’re unsure their family can pay. They’re trying to work out whether they’d belong. And every one of those arrives somewhere. A student flags affordability on an admitted student survey. Another hasn’t completed their financial aid requirements. A third attends an admitted student event and never responds to anything after it. Each one lands in a different system, read by a different office, on a different timeline - and no one is looking at all three together.

For enrollment leaders, the challenge isn’t simply predicting melt. It’s recognizing that students are already telling institutions what might prevent them from enrolling - but those signals rarely make it to the right person or platform at the right time.

This is where Salesforce can fundamentally change how institutions manage enrollment.

In this session, we’ll track those signals and follow them so you can see where they live, how they travel, and every place they can quietly stop. Captured, matched to the right student, landed where a person and a report can both read it, acted on, closed. A method you can run next week on a signal you already have, and an honest look at what has to be true underneath before you can do anything useful with it.

We’ll move beyond high-level concepts to show how this can work within Salesforce, from connecting student signals to the right records and creating a unified view of each student, to ensuring the right teams have access to the information they need. We’ll also explore how Salesforce’s AI and agentic capabilities can turn those insights into timely, meaningful action.

Who should attend:

VPs and AVPs of enrollment management, directors of admissions and financial aid, Salesforce administrators and architects, CIOs and IT directors supporting enrollment systems, and institutional research and student success leaders. Useful whether your Salesforce CRM is mature or you’re still deciding what to use.