As I prepare for an upcoming presentation on best practices for the first contact with new inquiries for the 2016 CALEM conference in Alexandria in July, I was interviewed by my friend, Scott Jeffe, one of the conference hosts.
In this segment of the interview, Scott asks me if admissions teams should be phoning new prospects. 
Here's the thing: data shows that schools who phone new prospects soon after inquiry convert a much higher percentage of prospects.
The biggest argument against it is resources, followed closely by the "stalker" factor. But if you can find a way to identify which students to phone, and you know how to phone quickly without being a stalker, doesn't it make sense to try it and at least test to see if it works for you?
Here's the interview: