If you're sending a mass email to prospective students this between the Monday before Thanksgiving and the Monday after New Year's, the Thursday after Thanksgiving may have been the day to do it.
Why? Well according to our friends at Hubspot, that's the day when the biggest jump in email opens occurs throughout the holiday period.
Holiday emails aside, I thought I would share another tidbit we've been learning. Four years ago, I would have told you to stay away from weekend emails. More recently though, I've been suggesting to clients that they add a weekend message here and there.
We've had some success with emails sent on Sunday's - and in Hubspot's recent Email report, we've found data to support the concept further.
According to the data in the report, not on are Sunday's the better weekend day to send messages, but more specifically, Sunday evenings are the time to do it. When you're looking for tweaks in your efforts marketing to adult students, you may find low hanging fruit implementing multiple strategies like Sunday evening messages.
Interested in the Slideshare? Well, here it is:
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